A Shillington College brief to create a flour brand from scratch. Baking enthusiast Jason Friday set up his baking supplies company to cater for the baking boom and the growing demand for specialist, niche ingredients. Bakers Dozen is a range of thirteen fine quality flours, including some more hard to find alternatives to wheatflour. The heritage feel of the design reflects a time before the industrialisation of the food industry and Jason’s passion for ‘slow food’.