Rebrand for The Meetings Show — an annual exhibition showcasing destinations and venues for conference and meeting organisers. The brief was to keep the primary colour as a blue as it differentiates them from their competitors, and to retain the map/globe. In previous years there was an over-reliance on the map, so with this update it has been kept as a core graphic element but there is more emphasis on messaging.

Below is an extract from the brand guidelines, two print adverts, an extract from a sales brochure and an invitation.